2nd Floor

A luxurious explosion of patterns associated with the Italian know-how

Etro logo

Rooted in the city of Milan, ETRO is an Italian luxury lifestyle brand found in 1968 by Gerolamo, nicknamed Gimmo, Etro. The entrepreneurial venture started off with the production of highly prestigious fabrics using noble and natural fibers. The years to come saw the introduction of different product ranges – from furnishing textiles, home accessories and leather goods to fragrances, womenswear, and menswear prêt-à-porter collections – making ETRO a renowned distinctive lifestyle. Paisley, the brand’s mark of identity, together with the distinctive use of colors and prints, and the unique combination of artisan know-how and creative experimentation are the founding elements of a multicultural brand with a proudly Italian soul.