A whole new world of collabs

Expo X
Expo X

Le Bon Marché is whisking you away on an imaginary journey to a faraway land, offering you a chance to discover this season’s key collaborations thanks to the X exhibition!


Fall for the charms of travel essentials such as the collab between Cowboy – the hottest electric bike right now – and windcheater expert K-Way, Pataugas walking boots adorned with customisable Atelier Paulin jewellery, portable Bang & Olufsen speakers in partnership with famous trunkmaker Au Départ, and a Jérôme Dreyfuss x Airborne butterfly chair.


These clever blends of fashion and design are sure to thrill those who love all kinds of unique collabs.


Let the journey begin!

Cowboy x K-Way

The height of city living

Belgian brand Cowboy, maker of the hottest electric bike right now, meets K-Way’s iconic zips for a joint collection of windcheaters, bags, gloves, glasses, bucket hats, locks and helmets that are practical, resistant and pleasant to wear.


It was only a matter of time before the two brands joined forces. With their mutual admiration and shared values, the two urban labels are supporting new methods of transport by launching modern and most importantly very reliable products.


Cowboy explains the ambitions of this collaboration: “Our customers often ask us for comfortable clothing to wear while cycling. The water-resistant reflective K-Way windcheater provides protection against bad weather and improved visibility. It is an essential accessory for any cyclist.” 

This partnership is urban, modern and the perfect crossover between our two brands.

The in-store space combines both brands’ DNA for a one-of-a-kind experience. Come and discover the fourth generation of electric bikes, a selection of Cowboy x K-Way windcheaters, and all the original and customisable pieces you need for cycling in style.


Bespoke test rides are also available for booking. Our sales advisors will assist you as you experience the unparalleled feeling of riding a Cowboy bicycle and learn how to use the dedicated app.


Discover cutting-edge city centre living on the ground floor of Le Bon Marché.


Cowboy x K-Way, Aluminium bike, 2 990€.

Jérôme Dreyfuss x Airborne

Like a holiday souvenir

French designer Jérôme Dreyfuss has joined forces with Airborne, the French manufacturer of the famous butterfly chair. Pairing a graphic silhouette with organic curves, Jérôme Dreyfuss draws on memories from his many travels to present a new interpretation of this cult piece.


From Ibiza to Fontainebleau to Paris, the designs come in three different colourways. They are real collector pieces, combining timelessness and designer style to take you on a journey from the comfort of your living room.


Jérôme Dreyfuss x Airborne, AA© chair, Steel structure, €270, and canvas cover, €490.

Au Départ x Bang & Olufsen

Portable sound

Sound expert Bang & Olufsen presents a surprising new collaboration with famous trunkmaker Au Départ. This collection of sleek pieces matches the organic lines of the Danish house’s speakers. It includes ultra-chic trunks for storing your hi-fi equipment, as well as models with a hidden speaker system, allowing you to take your music with you wherever you travel.


Their refinement is only equalled by the quality of their polished sound.


Au départ x Bang & Olufsen, “Beosound A1” leather belt bag, €490.

Pataugas x Atelier Paulin

Atelier Paulin, the Parisian brand known for its personalised jewellery, meets outdoor shoe specialist Pataugas. The result is a footwear collection incorporating customisable jewellery to be added like charms to the eyelets of the famous shoes.


The collaboration illustrates both French houses’ passion for skilled expertise.


Pataugas x Atelier Paulin, Ankle boots in recycled cotton with rubber soles, €95 per pair, Atelier Paulin personalisation, starting from €20.

Soeder x Hotel Amour

An arty touch

André, an icon of the Paris art scene and the prominent artistic director of Hôtel Amour, has teamed up with Soeder, the Swiss brand of natural and refillable soaps.

The bottles of this ultra-limited collection of 250 pieces are adorned with his unmistakable strokes, for a work of art that fits seamlessly into your home.

The products can be found at Le Bon Marché as part of the X exhibition (and in the rooms of Hôtel Amour).


Hôtel Amour x Soeder, 100% natural cold-pressed liquid soap, 500 ml, €43.

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