Dive into Zimmermann’s couture oasis at Le Bon Marché
Sydney-based brand Zimmermann has become a summer staple. Each and every one of its collections exudes sophistication, femininity and modernity. In April, the brand will take over Le Bon Marché Rive Gauche with an exclusive oasis-inspired pop-up. Zimmermann has created an immersive, bespoke experience, somewhere between dream and reality, that will both inspire you and take your breath away.
With the new spring-summer 2024 ready-to-wear collection, denim pieces, key seasonal accessories, a capsule collection and souvenirs exclusive to Le Bon Marché, summer is already in full swing at this pop-up.
Find it on the second floor from 27 April.
A haven of peace in the heart of Paris
From 27 April, Zimmermann will be creating a stir on the second floor of 24 Rue de Sèvres, with a 300 m2 pop-up design that will whisk visitors on a summer getaway. The various components of the beach club-inspired scenography have just one aim: to create a soothing escape that radiates peace, tranquillity and serenity. Giant plant sculptures, fabric fluttering in the breeze, dreamy landscapes and discoveries are just the beginning!
A digital immersion into the world of Zimmermann
Zimmermann has incorporated digital media into its innovative concept to recreate the feeling of summer. The sensory experience continues in all four corners of the space with a seaside soundscape of dancing waves, swirling shells and calling birds – a soundtrack that will make you want to slow down. This daring audio ambiance is paired with a visual choreography. Delighting the eyes, flocks of birds fly from room to room, the sky becomes the sea and plays of light recall sunrays reflecting across the water. Amid the lush vegetation, a photo booth uses artificial intelligence to take snapshots of visitors and transport them to the wonderful world of Zimmermann.
An extensive selection of exclusive pieces
Alongside the Australian brand’s spring/summer 2024 collection is a selection of exclusive pieces designed especially for the pop-up at Le Bon Marché. New colours and prints, a lifestyle line and the “Summerland” collection put the spotlight on these future warm weather essentials.
To complete this sensory escape, Cire Trudon and Standard Procedure have brought bespoke collaborations to this immersive couture oasis. Zimmermann is warming up for summer and taking you along for the ride.
To see in the summer, the Australian brand and Le Bon Marché have teamed up to design pieces in exclusive colours and prints. The summer collection includes voluminous dresses, hats, fans and household linen in pastel shades and floral motifs.
Le Bon Marché is featured on a selection of lifestyle pieces designed entirely by Zimmermann, including T-shirts, notebooks and tote bags, paying homage to Andrée Putman’s legendary crossing staircase.
Zimmermann is unveiling the “Summerland” collection of swimwear and accessories – perfect for celebrating the start of summer. With instantly recognisable cheerful motifs, warm colours and striped designs, each piece in the collection is designed to take you all the way to the beach.
